The Luxury Fashion Industry Introduces sustainability Commitment
Luxury fashion has developed in response to the growing concerns for the environment and ethical shopping. This has resulted in a growing number of labels and brands, all committed to ethical fashion. Some of these are particularly focused on handbags, jewelry and shoes for women as well as men’s wear. Although it is impossible to please everyone, some labels have come up with great ideas, like Reef, which is dedicated to organic and fair-trade products. Others are focusing on ethnic and tribal designs, inspired by native styles and art.
While it is impossible to please everyone, there are those that feel that luxury fashion should be more than about trendiness and a few good quality garments, without taking any responsibility for the people who make them. They want to offer stylish clothes that are made from sustainable fabrics and manufactured using ethical methods. A small luxury label, Baccarat, makes clothes that are made from sustainable raw material such as hemp seed, wool and cotton. Baccarat also works closely with the rainforest community.
Another group trying to improve luxury fashion sustainability is Bohemian. The brand was founded in 1999 by men, women and children from a rural village near the Chagos Islands. The aim was to design and create clothes that are as “vibrant as the air”. In addition to wild fashions and ethnic influences, Bohemian clothing often incorporates fair-trade elements and animal print. The brand now has its own fair-trade factory located in south-west India. The clothes it produces are not only made by ethicalisans, but also by machine-washable machine woven materials.
Biodiesel is another area of rising concern when it comes to luxury fashion sustainability. This is an alternative fuel derived from plants, including soybeans, canola and safflower oil. This is being used increasingly to power automobiles, with the progress being that more cars on the road are going hybrid. Biodiesel is believed to be a more long term solution for global warming than fossil fuels, but the switch to biodiesel on engines will occur gradually over time.
The philosophy of luxury fashion sustainability is to look after the world we live in today while at the same time promoting ethical business practices. For instance, the Burberry brand uses many recycled materials, mainly from the Caribbean, to produce their products. Each item is created to its highest standards, and all products are exported in containers that are certified to ensure fair-trade conditions. Additionally, they employ the services of an ombre specialist, who is responsible for ensuring that the shade of a garment is not distorted by the sunlight.
Some luxury fashion companies have adopted the philosophy of ethical fashion manufacturing as a way to make an ethical impact on their customers. For example, Calvin Klein has become renowned for its commitment to Ethical Fashion. Their clothes are made to be as sustainable as possible. The label is also responsible for supplying Green Products for children and women from developing countries. Green products help families in these situations. Additionally, Burberry has also adopted this policy.
Other luxury fashion companies follow a more corporate approach in terms of sustainability. Dolce and Gabbana’s philosophy are to make their clothes “as good as it comes,” and this commitment extends to the materials used to make their clothing. For instance, Dolce and Gabbana are responsible for sourcing fair trade garments and ensuring that the workers in these places have fair wages and proper housing.
Many luxury fashion companies have taken up the commitment to sustainability in other ways as well. For example, Burberry has pledged to plant trees on plantations that would generate enough green energy to power a resort of twenty-five thousand people. Similarly, Dior has committed itself to using recycled glass for its watches. Other luxury brands have adopted the principles of sustainability and ethical business practices through their own activities as well as those of their suppliers. In doing so, they have taken a giant step toward making the luxury fashion industry more responsible and giving it an increased voice.