The first ever Fashion & Luxury Private Equity and Investors Survey is a comprehensive survey that delves deep into the elusive world of private equity. The survey is released at the tail-end of the UK luxury holidays; which for many has been a once in a life time experience. This year, there is much to look forward to as the fashion trends that we witnessed during the summer are taking over the fashion calendar in the winter months. So it is essential for companies to keep themselves abreast of the changing trends in order to stay ahead.
In the latest survey, researchers sought to explore different opinions held by people from all walks of life. From the general public to corporate executives and from the finance industry to investment bankers, every sector of the market was surveyed in order to understand the latest trends and invest wisely. It is an annual phenomenon and the information gathered can help fashion companies make the right decisions regarding their business plans and marketing strategies. In addition to that, this can also be used by other industries to come up with the most fitting ideas for their products and services. It is the most comprehensive and in-depth study on luxury and private equity that pulls together the best of ideas from different sources.
The report covers the full spectrum of the market including top executive fashions and fashion weeks. The analysis covers everything from the latest trends to traditional brands and women wear. Categories covered include traditional and luxury brands as well as those from emerging markets. The research further breaks down findings based on geography, age groups, educational attainment and gender. The data is then presented in an easy to read fashion & luxury private equity and investors survey to take the reader closer to the subject.
A majority of the survey participants suggested investing in high end labels that have global appeal. They were particularly fond of exclusive labels. The luxury private equity and investors survey went on to suggest that high-end fashion brands are best suited for wealthy clients. High end labels generally cater to the higher classes of society that can afford such materials as diamonds and gold. As a middle class citizen may not be able to afford such items, it is recommended to stick to mid-range fashion brands.
Many people agreed that buying brand named clothes and accessories makes them feel good and boosts their self-esteem. Brand named companies are able to manage their production costs and obtain a lower R&D budget. They have the resources to develop new materials and to keep their brand image rich. For this reason, many luxury & private equity and investors survey participants suggested investing in companies producing luxury goods.
The idea behind the luxury goods survey was to see what distinguishes between high-end and average items. The results showed that high-end items can usually be purchased at lower prices as the brand value increases. This means that owning a brand name clothes item can actually be quite profitable. The market research revealed that most consumers only wear brands that they like. This means that the rich need not spend so much on clothes as long as the items are in tune with their personal preferences.
A majority of the participants also said that they buy more than one item. Expensive items are normally bought as a set. They are a symbol of wealth and success. A lot of the luxury items are used as accessories as well. When an ordinary consumer cannot afford these products, they are looked at as a status symbol.
Although a majority of the participants were comfortable with their purchases, there were some who were a little disappointed as they could not obtain the items they were looking for. This did not mean that they were unsuccessful consumers. Rather, it simply means that they could not get the designer brands that they had been dreaming about. However, they can still expect to receive high quality products at a good price if they know where to look and how much to pay. Knowing where to find a luxury private equity and investors survey is just the first step in achieving this.