Have you ever considered the luxury fashions and sustainability? If so, then now might be a good time to start. Fashion these days is all about versatility and being comfortable. But that can easily translate into environmental degradation. The clothing industry is one that constantly uses precious resources while creating and re-selling consumer goods. Let’s take a look at some ways you can ensure that your clothing choices are not harmful to the environment.
Sustainable fashion tends to use the seasons, with new materials coming on the market year after year, and recycled materials being reused and replenished rather than replacing them. So the big question remains: can someone still keep up with luxury fashion brands and still be eco-friendly, ethical and…you get the idea. Fortunately, most luxury brands have taken the lead on sustainability and fashion. Look for eco boutiques and showrooms, or sign up to receive emails from luxury fashion brands which are promoting green products and methods.
Just recently, one of the most popular and prominent fashion brands in the U.S., Kering released a line of clothing that is all about sustainability. The brand has made a name for itself as a serious, eco-conscious fashion brand. Among the items in the “Eco-kies” range are shirts, scarves, boots, hats, gloves, and more. The “Eco-kies” also feature animal print for spring and summer collections. The company has also signed deals with other notable manufacturers such as Versace and Burberry.
The fashion industry is certainly no stranger to using or taking advantage of the latest trends to promote a business. However, the luxury fashion brands go a step further by embracing sustainability as part of their marketing campaign. They know that today’s consumer is more aware than ever before of his or her impact on the environment. In fact, reports from the World Wildlife Fund indicate that a growing number of consumers are turning to organic, recycled materials and are actively seeking ways to create their own designs and creations. This trend is being fueled not only by celebrities’ eco-friendly sensibilities but also by general environmental awareness and concern that are becoming more pronounced by the day.
Marc Jacobs, head designer for Marc Jacobs Fragrances, is part of the “in” crowd with a vision that is not just about turning trendy and cutting edge but also “re-inventing” the fashion industry. As a result, Marc’s fragrances for men, women, and children have been embraced not only by the fashion elite but also by everyday people. One such fragrance is Conner No More by Marc Jacobs. The fragrance was created for the singer, actress, and fashion designer, Jennifer Lopez. The scent is constructed from coconut oil, grapefruit, vanilla beans, cedar leaves, rosewater, lavender, geranium, Mandarin, violet, and other botanical components.
Another luxury brand that is using green resources in its line is Falabella, which began as a small boutique in Paris. The company began by harvesting wool off the wool of sheep located in Portugal. Today, Falabella uses no animal products and has become an innovator in the fashion and sustainability industries. Among its products are image credits that highlight the company’s collaboration with vulnerable people and communities in Brazil, Africa, the Dominican Republic, India, Mexico, Peru, the Philippines, South Africa, Thailand, and Vietnam.
In regards to the fast fashion industry, many luxury brands that offer sustainability choices have made their way to Hollywood. Some of these include Dolce & Gabbana, Mulberry, Versace, Celine, Dior, and Fendi. Each of these brands has its own sustainability initiatives, including buying from responsible business people and reducing waste. All of them are paving the way toward a future where a beautiful product is not compromised because of the environment or for profit.
As the luxury fashion industry continues to develop, it is essential that we all take our responsibilities seriously. We need to support the development of the industry and ensure that ethical practices are at the heart of the fashion process. By choosing ethically manufactured, sustainable fashion, we can ensure that we are promoting beautiful human beings and beautiful environments. This is a true statement that will enable us to continue enjoying a remarkable fashion experience while making a positive impact in the world.