The term “luxury fashion” has been around for some time, but it has taken on an entirely new meaning. What was once a description of hip and expensive styles is now a complete lifestyle experience. When we purchase a new garment or accessory, we are making a statement about who we are and what we value. Without the luxury fashion supply chain to guarantee that we are getting the items we need at a price that is within our means, the entire process would be a rather academic exercise in price comparison. If we did not have the luxury fashion supply chain to assure us that the clothes and accessories we buy will be made with materials and styles which will last us for years to come, then how could we realistically expect to wear them? Or, if we were unable to wear them, where would they go?
These days, we are spoilt for choice. We can buy the most glamorous shoes, dresses, watches and bags from any international city, as well as having the convenience of being able to shop from home. Yet, we also have access to the luxury fashion supply chain. The high street store still offers items which are suitable for the high street but which we cannot afford at the price they sell for.
It is therefore important for fashion buyers to understand the difference between luxury fashion and high street brands. High street stores tend to be cheaper, more limited in their product range, have a smaller brand name and are more geared towards making a quick profit rather than crafting an excellent fashion item. Whilst this can be good for the consumer, when it comes to fashion, quality, style and individuality must take precedence. As such, it is imperative for a buyer to find the right retailer to provide them with the products they desire at a price they can afford.
The luxury retailer, instead of the high street, is the retailer which is known for providing consumers with name brand clothing and accessories. Their products are of a much higher quality, often made by top designers and are sold at a much higher price due to the exclusivity of the retailer and the exclusivity of the items. A good example of this would be Gucci. Gucci originally started out as a small boutique in Paris, selling handbags and other fashion items by mail.
Their high profile has allowed them to expand into all areas of the fashion market. They are now available in Australia, Canada, the United States and many other countries around the world. As a result, when shopping for luxury fashion, one wants to make sure they are buying from an established company with a proven track record and which has a focus on providing customers with the highest quality products. These retailers not only have access to the best luxury brands and accessories, but they also have access to the most unique, unusual and unique items around.
The chain starts with the retailer. From research to development to manufacturing, retailers must first identify what they wish to produce and then look for the manufacturers that can supply them with the products. This whole process then allows retailers to build a chain of manufacturers, suppliers, wholesalers, stockists and retail distributors that will work with them to provide them with the finished goods. Once they have built the chain, it is important that they regularly check up on the chain to make sure it is still working correctly.
The luxury fashion supply chain needs to be kept robust and operational. Suppliers should be regularly audited and there should be regular inspections to ensure quality control standards are being met. Suppliers may pass on certain environmental regulations, certification standards or marketing standards to retailers that they do business with, but they cannot pass on quality customer service standards. For this reason, retailers must provide quality control and customer service so that the end user will come back and purchase more from the retailer than from another supplier.
There are many resources available online to help retailers understand the full luxury supply chain and how it works. This includes articles focusing on supply chains, suppliers, retailers and their relationships. For those new to the luxury fashion industry, it is always helpful to read articles focusing on the actual manufacturers, wholesalers and retailers of luxury goods. Articles that focus on the supply chain can provide valuable insight into the inner workings of this intricate industry. These articles can also help those that are already in the industry to gain a greater understanding of what it takes to stay ahead of the competition.