The Genesis Luxury Fashion Unit is a high profile British designer of clothing. It is located in the heart of London, right in the City’s Mayfair area. This designer brand was founded by female entrepreneur Jodha Sundaram in 1998. Sundaram is the founder and managing director of the Genesis Luxury Fashion Ltd, a company that manufactures and sells both men’s and women’s clothing lines.
The founder and Managing Director of Genesis Luxury Fashion Ltd are Sundaram with over twenty years experience in the fashion industry. She has worked with high profile designers such as Vivienne Westwood, Christopher Kane, John Galliano, Sir Hardy Amies, and many more. In fact, she has helped launch several high profile fashion lines in the fashion industry including: Diadora, D&G, Diesel, Juicy Couture, and Grishko. Apart from her role as the founder and Managing Director, Sundaram is involved in the day to day operations and is responsible for all production, commercialising, marketing, and sales functions of the company. Sundaram is described as a multi-talented woman who is passionate about clothes and appreciates cutting edge styles. She is a leading figure in the fashion world and has been named as one of the UK’s top 20 best-dressed women.
Besides her involvement in the business, Sundaram is also active within the fashion industry as a speaker and a consultant. She gives many talks on subjects related to fashion at various different events. As a former senior designer at D&G she knows all about the company and the business side. The company is also associated with numerous charity campaigns. These are in partnership with The Children’s Hospital’s Charity, Save The Children, and Comic Relief.
When Sundaram joined the company in 1998 she was placed in the post of Chief Designer. She was responsible for the entire design team that was based at the showroom. This meant that her input was crucial in all areas of the design and from that position she learnt a great deal about the whole process. She was responsible for bringing in new clothes, collection and seasonal ranges. Her achievements have made her one of the most successful senior designers.
Another prominent face in the company is her son Sanjay Shetty. Sanjay is a photographer by trade. He has travelled the world to find the best models for his line of clothes. Recently he set up his own clothing line. Sundaram is his mother’s second child and a senior designer. Since she is very much involved in the business, Sundaram has gained a lot of confidence in her son.
Another woman of strength and accomplishment in the company is Sukhwinder Singh. She is currently the owner of the fashion label Culture and Classique. Her knowledge of accessories and the art of making beautiful costumes have made her an expert in the world of fashion. After starting her line, she expanded it into a chain of fashion houses and now has branches in various cities in the world.
Successful designers in this company include Manish Malhotra, Tarun Tahiliani, Ritu Kumar and Priya Paul. Manish Malhotra is another icon of Indian fashion. His career began when he joined the Beatles as a drummer boy. He then joined the Indian Air Force and joined the Army also. After retirement, he pursued his education and joined the Indian Institute of Technology in Bangalore. After completing his degree, he joined the renowned Leicestershire Ladies College and then into fashion designing.
Tarun Tahiliani is a dynamic and intelligent designer. A graduate in the department of marketing, he joined Kering in New York in 1980. After a spell with Kering, he joined his own line and has gone on to become one of the most successful Indian designers. Ritu Kumar is a freelance designer who has worked with some of the world’s top brands. Priya Paul is a Bollywood designer who has designed clothes for Risheswans, DKNY and CMC.